Niraj Shah

Chief Executive Officer, Co-Chairman and Co-Founder

Niraj Shah is the CEO and Co-Chairman of Wayfair. Niraj co-founded Wayfair with Steve Conine in 2002 and the pair rapidly grew the business to become the largest online retailer of home furnishings, housewares and home improvement goods in the U.S., generating $12.2 billion in net revenue for full year 2022. Wayfair has extensive operations in North America and Europe and employs approximately 14,000 people. Wayfair's family of brands include Wayfair, Joss & Main, AllModern, Birch Lane, Perigold, and Wayfair Professional.

Before founding Wayfair, Niraj served as CEO and co-founder of Simplify Mobile, Entrepreneur-in-Residence at Greylock Partners, COO and a member of the board of iXL, and the CEO and co-founder of Spinners, which was sold to iXL in 1998. Niraj has been included in Fortune Magazine's 40 Under 40, and has won the Ernst and Young's Entrepreneur of the Year award.

Niraj is on the board of the Massachusetts Competitive Partnership, the Cornell Tech Council, the MIT Presidential CEO Advisory Board, and the MGH President’s Council. He is a former board member of the Federal Reserve Bank of Boston. Niraj holds a B.S. in engineering from Cornell University.

Steve Conine

Co-Chairman and Co-Founder

Steve Conine is the co-founder and co-chairman of Wayfair, one of the world’s largest destinations for home furnishings, housewares, home improvement goods and more. Steve leads the many innovations that give Wayfair a technological edge in the online retail business - from the development of architecting software systems to leveraging next-generation technologies such as augmented reality and artificial intelligence.

Prior to co-founding Wayfair, Steve co-founded Spinners Incorporated, an IT services firm. Spinners provided custom application development services to Fortune 500 companies including AOL Time Warner, The New York Times, JP Morgan Chase, and Merrill Lynch. Steve was integral to the development of all technology solutions that Spinners created. He led Spinners to revenue and net income growth of 300% per year while maintaining a 30% net income margin. In 1998, Spinners was sold to iXL, a publicly traded global technology consulting firm.

Today, Steve is a member of the Board of Directors at CarGurus, a leading global online automotive marketplace.

In his spare time, Steve is a competitive mountain biker who travels internationally to compete in races. If he's not in a race, he's at home completing another woodworking project – a hobby he's pursued since age 13. In addition to woodworking and mountain biking, Steve enjoys several other outdoor activities including wake boarding, ice carving, stand-up paddle boarding, and flying quad copters.

Steve graduated from Cornell University with a B.S. in Mechanical Engineering.

Jon Blotner
Incoming Chief Commercial Officer

Jon Blotner oversees Wayfair's Exclusive Brands and Specialty Retailers (Birch Lane, AllModern, and Joss & Main) as well as its Visual Media, 3D Operations and Technology, Merchandising as a Service, Advertising, and Supplier Acquisition & Onboarding functions. Before joining Wayfair.com, Jon served as President of Gemvara.com until it was acquired by Berkshire Hathaway in 2016. Prior to Gemvara, Jon worked for Bain & Company in Boston, MA. He holds an M.B.A. from the Harvard Business School and a B.A. from the University of Pennsylvania.

Enrique Colbert
General Counsel

Enrique Colbert serves as the General Counsel of Wayfair. Prior to working at Wayfair, Enrique was General Counsel of Aveksa, Inc., an enterprise software company in Waltham, MA that was acquired by EMC Corporation in 2013. Before Aveksa, Enrique was General Counsel of Blue Cod Technologies, an IT and business process outsourcing and software company located in Marlborough, MA. Enrique began his legal career at the law firm Goodwin Procter in Boston. Enrique earned a B.A. from Dartmouth College and a J.D. from Boston College Law School.

Kate Gulliver
Chief Financial Officer and Chief Administrative Officer

Kate is the Chief Financial Officer and Chief Administrative Officer for Wayfair, leading the Finance, Talent, Legal, Real Estate, and Corporate Affairs teams. Kate formerly oversaw the talent organization at Wayfair where she was responsible for global human capital management, including recruiting, organizational design, talent management, talent analytics, compensation, and learning and development.

Prior to leading the talent function, Kate managed the company's Investor Relations team where she drove all communication and relationship development with outside investors, and led the company through its initial public offering (IPO) in 2014. Previously, Kate worked as an investor for nearly five years at Bain Capital, the Boston based private equity firm. She started her career in consulting at McKinsey & Company. Kate holds an M.B.A. from Harvard Business School, and a B.A. from Yale University.

Sascha Hower
Vice President, Head of Operations in Europe

Sascha serves as Head of Operations in Europe, overseeing Wayfair’s European Operations and Supply Chain function. Sascha has led a number of key initiatives including rolling out Wayfair’s fulfillment centres and setting up our cross-European transportation and delivery network in Europe. Before joining Wayfair, Sascha was a partner at leading consultancy McKinsey. He also previously was the COO at Singapore Post Group and CEO of Quantium Solutions, SingPost's international eCommerce logistics arm. Sascha has a PhD in Corporate Finance and Taxation from the University of Bayreuth.

Liza Lefkowski
Vice President, Global Brand, Creative, and Curated Merchandising

Liza Lefkowski leads our North America Promotions, Physical Retail, Catalog and Registry Merchandising teams. Additionally, she oversees our Global Brand Development team and Creative Group, our internal agency that spaces all mediums, channels and brands. Collectively, these teams create and deploy content and curated shopping experiences intended to engage and inspire our customer and to establish our brand as the go-to destination for home. Prior to joining Wayfair, Liza was a Principal in the Private Equity and Retail practices at Bain and Company. She earned her MBA at Harvard Business School and her ScB in Computer Science at Brown University.

Thomas Netzer
Chief Operating Officer

Thomas is responsible for what matters most to us: Our supplier partners and customers. Ever since joining Wayfair in 2018, he has been driven to scale their experience with us, welcome more and more doing so, and as a result, grow our business as a whole.

From delivering cost efficiency and order accuracy for our customers to driving superior supplier experience through cutting-edge end-to-end logistics and inventory positioning services, Thomas' dynamic global Operations team of more than 10,000 employees strives to excel. That includes the management of the relevant physical and information flow via Wayfair's proprietary offering, inventory management, Castlegate Forwarding, the fulfillment business, as well as last-mile delivery, returns management, and customer service. Before Wayfair, Thomas held several global leadership roles as a Senior Partner at McKinsey & Company for over two decades. He has a Ph.D. in business and a diploma in business administration from the University of Cologne.

Adam Sinoway
Vice President, Global Head of Category Management

Adam leads the Global Category Management organization for Wayfair. He is also responsible for Wayfair Canada, as well as several other teams that are focused on building tools and technology that support supplier partners and internal Wayfair teams. Prior to his current role, Adam led Wayfair’s Home Improvement business, which he transformed from a fledgling business into what is now a market-leading offering that’s scaling rapidly. Before joining Wayfair in 2013, Adam was part of the New Balance Licensing & Brand Extension team. Adam earned his B.A. from Middlebury College and M.B.A. from Boston University.

Fiona Tan
Chief Technology Officer

Fiona Tan is Wayfair’s Chief Technology Officer, and oversees a global innovation team responsible for creating market-leading experiences through its world-class e-commerce platform. Prior to Wayfair, Fiona served as senior vice president of U.S. Technology at Walmart where she was responsible for innovation and engineering execution spanning its site, mobile app and all associate and merchant-facing technology across its e-commerce and stores business in the U.S. Her prior roles at Walmart include senior vice president of Customer Technology and vice president of Engineering. Prior to Walmart, Fiona served in a number of leadership roles at Ariba, where she led a global engineering organization responsible for the strategy, lifecycle, and delivery of the Ariba Commerce Network, as well as TIBCO Software. Fiona has a master’s degree in Computer Science from Stanford and a bachelor’s degree in Computer Science and Engineering from MIT.

Paul Toms
Chief Marketing Officer

Paul Toms oversees our global marketing strategy and organization, responsible for growing awareness, activations, revenue, and loyalty for all of our commercial offerings. In Paul’s 15+ year Wayfair career, he has worked in a number of capacities in Wayfair’s Commercial organization, leading pricing, supplier experience, business intelligence, and specialty retail brands. He ran marketing for Joss & Main and was a leader in the founding of Perigold. Previously, Paul led our Talent teams, experience, and culture as Chief People Officer.

Since 2018, Paul is proud to hold the position of executive sponsor for WayBlack, Wayfair’s employee resource group for employees who identify as Black or of the African diaspora. Paul holds a B.A. in economics from Boston University.